Boutique SEO practice · Strategy and editorial

Fewer pages, better edited.

A small, senior-led SEO practice. We set the search strategy, commission articles from writers who know your sector, and edit every piece to a house style before it reaches you. Monthly plans from $250, with no minimum term.

A senior-led SEO practice for search strategy and commissioned editorial.

Small by design. Senior on every account.

This is a practice, not a volume agency. We are a team of five: three senior leads, each with more than ten years in search, an editorial coordinator, and a technical analyst, supported by a roster of about 30 freelance writers we have vetted by sector. Every client is led by one senior lead, who runs the strategy sessions and edits every article before it reaches you.

We keep prices low by keeping the work focused: search strategy, site structure, and editorial, with nothing we would need to subcontract. Quality comes from who does the work and how carefully it is edited, not from the size of the invoice.

— Max Seo Neve

About the practice
What we do

Strategy first. Then the writing.

Every client starts with a two-week diagnostic. After that the work is monthly: strategy and structure on every plan, and commissioned editorial on the Editorial and Program plans.

I · The diagnostic

Two weeks understanding the market before touching the site

A category and competitor review, a content and technical baseline, and an honest read on whether organic search is the right channel at all. Some diagnostics end with us advising against a monthly plan.

Category and competitor review · Content and technical baseline · Written recommendation · Credited if you continue

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II · Strategy and architecture

A roadmap, and a site structure that can carry it

Monthly strategy sessions, a written quarterly roadmap, and reviews of your site structure and key pages. We specify the changes in writing; your team or your developers make them.

Monthly strategy session · Quarterly written roadmap · Site and URL architecture review · Page reviews and internal linking

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III · Editorial program

Commissioned articles, edited to a house standard

Articles commissioned from writers who know your sector, briefed by a strategist, and edited by a senior lead to a documented house style. Four or eight a month, depending on the plan.

Vetted sector writers · Senior editing · Documented house style · Digital PR on the Program plan

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Working together

Slower on purpose.

  1. I

    Introduction

    A 30-minute call, not a pitch. We are both deciding whether this is a fit.

  2. II

    Diagnostic

    Two weeks, $160, delivered as a written recommendation you own outright.

  3. III

    Decision

    You take the document away. If you continue, the $160 is credited against your first month.

  4. IV

    Monthly work

    Strategy sessions, a written quarterly roadmap, and commissioned articles on the Editorial and Program plans.

  5. V

    Handover

    Briefs, house style, and roadmaps are yours throughout, so your team can carry on without us whenever you decide to stop.

Recent work

A reference library in a category nobody had claimed

Specialist B2B · Program plan · 14 months

A reference library in a category nobody had claimed

An industrial components supplier whose competitors all published the same commodity content. Two weeks reading the category, then eight commissioned articles a month, drafted from interviews with the client's engineers. Figures from Search Console and GA4, first 12 months against the prior 12.

Read every case study
#3Category head term, month 12
+64%
Organic quote requests
96
Articles published in 12 months
2
Trade press placements from PR pitches
Pricing

Plain prices. Monthly terms.

All prices in USD. Monthly plans are billed monthly with no minimum term: cancel with 30 days' notice. The diagnostic is a one-off fee with no obligation to continue, credited against your first month if you do.

From $13 for a single edited article to $420 a month for the full Program plan. Every price we charge is on this page.

Most clients start with the diagnostic and choose a monthly plan once they have read it.

Diagnostic
$160
one-off · two weeks · Where most clients begin

Category and competitor review · Content and technical baseline · Written recommendation you can act on alone · Credited against your first month if you continue

Enquire about Diagnostic
Advisory
$250
per month

Monthly 60-minute strategy session · Quarterly roadmap, reviewed in writing · Review of up to 4 of your own pages a month · Email access between sessions

Enquire about Advisory
Editorial
$345
per month

Everything in Advisory · 4 commissioned articles a month · Edited to a documented house style · Monthly performance note

Enquire about Editorial
Program
$420
per month

Everything in Editorial · 8 commissioned articles a month · One digital PR pitch a quarter · Site architecture review twice a year

Enquire about Program
PAY AS YOU GO
1 edited article
$13
$13.00 per edited article
Order

one-off · no commitment

  • Commissioned from a writer who knows your sector
  • Edited to your style guide before delivery
  • One revision round
  • Delivered in 7 working days

Volume pricing down to $5.42 per edited article at 24.

Start with a conversation.

A 30-minute introduction, with no deck and no pitch. If it looks like a fit, the next step is a two-week diagnostic for $160.

Get in touch